The much anticipated Sitecore 8 has now been released. Until now, marketers have used multiple disconnected tools fully execute their marketing strategy. Sitecore 8 brings these tools together under one roof, providing an environment that enables marketers to create, deliver, test, personalise and optimise the digital experience for their customers.The announcement of the new release follows yet another strong year of successful growth for Sitecore, the global leader in Customer Experience Management. In October 2014, the platform was ...

3chillies are extremely proud to announce that we have been awarded the Sitecore “Gold Partner” Status.The Gold Partner status is awarded only to agencies that meet a set of very high standards, based on their level of skill and ability to implement the Sitecore platform, as well as maintaining high levels of customer satisfaction. The status is reviewed annually, therefore offering up-to-date information on partner strengths and suitability. This new status strengthens 3chillies’ existing portfolio of awards, which include our Microsoft ...

Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The next day you revisit the shop to buy some accessories for your new bike, and the same sales rep welcomes you in, guiding you directly to the relevant section of the shop. Along the way he provides good advice on the accessories that are most appropriate for your needs, and points out which accessories best fit your new ...

Personalisation is the key to providing a great user experience, but it needs to powered by a system which brings the whole customer lifecycle into a centralised platform. Marketing should feed information to Sales, Sales should feed information to Aftersales, and Aftersales should feed information back around to Marketing to start the cycle again for upsells, cross sells and repeat sells. This, and more, is achievable if you use Sitecore, the world’s most powerful website CMS.Sitecore connects your sales and marketing systems: It ...

Putting a form in front of high-quality downloadable content is a great way of capturing leads. This is nothing new. I wouldn’t hesitate to say that if you’re a marketing professional, you’re probably doing this already, and you’ll be using their contact information for lead nurturing activities until they’re ready to buy. But what if the same prospect wants to download more than one piece of content? Do you ask them to complete the same form again for each new piece of content, or perhaps you remove the form altogether?  In my opinion, ...

Without knowing it, your website could be suffering from an information overload, and it’s almost certainly having a negative effect on your sales figures.So what do we mean by an “information overload”?...Filling your website with lots of quality information is generally a good thing – it’s great for improving your rankings in search engines which helps to drive more traffic to your site. However, if the information isn’t in the right place at the right time, it could be diluting the impact of the important content.Consider the following ...

Over the past year you may have noticed how the marketing world has been bombarded by an avalanche of information about the merits of contextual marketing and personalisation.No-one is doubting that to be successful in today's market, your online experience has to mimic a traditional physical experience. But experience is deeply subjective and unique to each individual, so it is very difficult to define precisely.One thing is clear though. A mass approach to marketing won't do any longer, we are living in the age of the consumer, and ...

Contextual Marketing is all about “Providing the right content to the right person, in the right place, at the right time. You may have heard similar statements in the past, but have you ever stopped to think about what that really means? Let’s take a quick look at our definitions:“The right content” – This is simply another way of saying “Relevant Content”. The relevancy of content is subjective, but we’re aiming to provide real content which is genuinely helpful to the prospect. “The right person” – This is all to do with delivering ...